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Case Study: Driving Customer Engagement

Driving Customer Engagement Case Study

The Challenge: High Latency & Stale Recommendations

A global e-commerce platform with over 15 million monthly active users was losing engagement due to static, batch-calculated product recommendations that took up to 6 hours to update. Users were repeatedly shown items they had already purchased or abandoned.

The Solution: WOVEN DATA Real-Time Neural Stream

WOVEN DATA deployed an autonomous real-time recommendation engine powered by streaming graph neural networks. By combining clickstream telemetry via Apache Kafka with an in-memory feature store, user session profiles are updated in under 8 milliseconds.

+38%
Click-Through Rate Increase
6.8ms
P99 Latency SLA

Impact & Results

The platform achieved a 38% increase in conversion rates, a 24% boost in average order value, and saved $1.2M annually in cloud infrastructure fees through GPU quantization.